CGC Performance
Storytelling meets impact and performance.
We understand what it takes to build brands that shape culture and drive conversation. We blend cultural relevance and a vast network of influencer relationships with measurable growth and proven impact.
Our ability to find the right talent to tell a brand’s story is matched by a sharp focus on results, consistently hitting brand objectives while maintaining an elevated market position.
Influencer Partnerships
Paid Amplification
UGC Campaigns
GEO + AEO
Affiliate Partnerships
Influencer Partnerships
Paid Amplification
UGC Campaigns
GEO + AEO
Affiliate Partnerships
Influencer Partnerships
Paid Amplification
UGC Campaigns
GEO + AEO
Affiliate Partnerships
We run end-to-end paid influencer partnerships, from casting and negotiation to briefing, contracting, delivery and post-campaign analysis. Every partnership pairs creative ideation with clear business objectives, producing content built around each brand's vision, aesthetic and values.
Our multi-platform approach centres on creators who are genuine brand advocates, delivering measurable impact, authentic community building and long-term advocacy.
Influencer partnerships have moved beyond aesthetic content, requiring a thoughtful strategy and tangible metrics tied to brand objectives. Our paid amplification approach boosts content to a specific demographic within a defined time period, optimised for reach and engagement while giving brands a clear view of their audience and who is engaging most.
A cost-per-view metric ensures KPIs are hit and content reaches the right people, from age, gender and location to similar profiles and interests. Combined with organic reach, this delivers measurable results across unique views, impressions and engagement.
Blending the trust and authenticity of UGC with the reach of paid amplification, we create high-impact moments that turn everyday content into widespread, credible brand exposure.
We partner with our platform of the strongest emerging micro and nano talent to bring campaigns to life, creating a word-of-mouth halo effect that builds trust and drives conversion across platforms.
Every partnership includes rights and usage management and white-listing, so content can be repurposed across paid social with a continuous stream of creative-ready assets, each measured against real engagement and conversion data.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) work together to ensure brands are visible, cited and recommended across AI-powered search platforms.
As AI platforms increasingly become trusted sources for search, we work with our expert partner agency to ensure maximum visibility in AI-generated responses, including all LLM’s including ChatGPT, Gemini and Claude.
Brands must be strategic to gain strong visibility on AI platforms. We bring the earned media strategy and third-party authority required to achieve it, working closely with AI experts to bring their recommendations to life.
We connect earned media, creator partnerships and affiliate commerce under one integrated strategy, turning authentic brand advocacy into measurable visibility, conversion and revenue. Through affiliate channels such as Impact Radius, ShopMy, LTK and Awin, we provide strategic thinking, creative execution, industry expertise and data-led insights to drive both brand and business growth.
