VIOLETTE_FR is a multi-category beauty brand that blends French-inspired culture with modern minimalism, celebrating creativity and self-expression. Founded by award-winning makeup artist, Violette Serrat, who envisaged a brand where beauty and art converge to evoke emotion and celebrate individuality.
“Violette FR is the cool French brand every beauty editor loves.”
A handpicked group of top editors and content creators were invited to experience the world of Violette_FR. Hosted in the elegant Notting Hill residence of Caroline Massenet. The morning began with a press breakfast, welcoming top journalists from leading media outlets to engage with the brand. At midday, content creators gathered in the lounge to explore the collection firsthand, culminating in a makeup demonstration by Violette herself.
An exclusive group of London tastemakers were invited to an intimate cocktail hour with Violette Serrat and Caroline Massenet, before enjoying a dinner menu curated by Kirthanaa Naidu.