Launched in 2020 by Jess Hunt and Jenna Meek, REFY was born from a need to simplify routines but also simplify the oversaturated and consumption-crazy beauty market. Jenna and Jess met on set where Jenna noticed Jess’ brow routine was complicated and time consuming. Using three different brushes, multiple different gels and waxes, Jess’ signature brow took far too many steps to achieve.

The idea, at first, was to revolutionize brows - and that is what they did. Simplifying Jess’ effective yet exhaustive brow routine from 10+ steps to 3. Every launch since has made REFY synonymous with simple and effective products that are go-to’s in everyone’s makeup routine.