NUXE was founded more than 20 years ago by Aliza Jabès, a Parisian woman with a visionary spirit and an entrepreneurial soul. Passionate about the infinite power of plants and convinced from a young age by her father, Aliza Jabès decided to create a brand of natural cosmetics. In the early 90s, she discovered NUXE, a small R&D laboratory in Paris, and decided to use it as the starting point for what is now, a global beauty brand combining nature and luxury.
“Dependable, efficacious and a pleasure to use - Nuxe as a brand embodies everything that we have come to know and love about French pharmacy brands.”
Nuxe celebrated the launch of their first haircare range into the UK market with a salon takeover at Limoz Logli in Chelsea, highlighting the collection’s plant-powered innovation to press and influence.
For Nuxe’s latest launch we collaborated with influential chef Natalie Chassey in her Notting Hill home to host an influencer branded cook along incorporating product ingredients into the meal to highlight the benefits of the range in an interactive way