Founded by La Bonne Brosse founders Flore des Robert and Paulie Laurent, Cair is a minimalist haircare routine based around a clean-living philosophy. Cair shifts the focus away from the treatment of symptoms, towards an approach that prioritises the protection of the scalp, roots and the hair fibres, to restore healthy and beautiful hair.
CGC hosted bespoke hair consultations and styling appointments at Limoz Logli salon in South Kensington, to launch Cair into the UK. Guests received an in-depth consultation with co-founder Flore des Robert, using the scalp analysis machine before enjoying a styling appointment using the full Cair range.
