Anastasia Beverly Hills

The brainchild of architect-turned-browchitect Anastasia Soare, Anastasia Beverly Hills ignited the ‘brow revolution’ creating a landmark contribution to beauty history. Credited with crafting the brows of A-list celebrities from Oprah Winfrey to Kim Kardashian, Michelle Obama to Victoria Beckham, ABH is one of the fastest-growing, global beauty brands with industry-wide recognition and numerous accolades for cult products such as brow freeze, contour kits and liquid lipstick.

“Eyebrow shaping is an art form, and I am the artist.”

⏤ Anastasia Soare
Press
• Event, New York City

NYC Event

CGC recently hosted an iconic cocktail party at the Boom Boom Room in New York City to celebrate the launch of Anastasia Beverly Hills' new Brow Freeze Gel. The party saw over 400 attendees including top tier press, content creators and makeup artists. The Boom Boom Room provided the perfect ambiance for the celebration, filled with beautiful florals, a champagne tower, caviar, and photo moment, with the vibes set by DJ Vashtie.

• Event, London

London Event

To celebrate the launch of the new Beauty Balm Serum Boosted Skin Tint launch, Beauty, lifestyle, and wellness influencers were invited to take part in a pilates class and experience enhanced skin using Beauty Balm. The event was held at Wild by Tart in the heart of London, an ideal, tranquil space for a pilates class. Guests participated in the class led by fitness instructor Lauren Naomi.

Following this, they enjoyed a bespoke shade-matching experience at the ABH Beauty Balm station and post-workout coffee, smoothies, and light bites were available at the ABH Boost Bar to glow from the inside out.

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Augustinus Bader