r.e.m.

r.e.m. beauty was brought to life by multi-talented creator, Ariana Grande. Inspired by the transformative power of makeup and fueled by her passion for incredible product, Ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all. From eyeshadows, eyeliners and lashes to highlighters, lipstick and plumping lip gloss.

Press
• Event, New York

Wicked Screening

To celebrate the limited-edition Wicked collection and highly anticipated movie release, r.e.m. beauty and CGC hosted influencers, makeup artists, press, and the Ulta Beauty Collective for two exclusive pre-screenings of the film at NeueHouse in Madison Square.

Guests enjoyed passed canapés accompanied by Wicked themed mocktails during a cocktail hour ahead of the screening. Branded elements were shown throughout the space with two photo moments as well as popcorn boxes.

• Event, Miami

Glossy Balm Launch

To celebrate the launch of Glossy Balm, r.e.m. beauty and CGC hosted local influencers and press at The Plymouth Hotel in South Beach Miami. Attendees enjoyed passed light bites and prosecco, custom cocktails and mocktails, and r.e.m. branded vegan popsicles.Guests were invited to test and learn about the product at stations around the venue, which included all shades of Glossy Balm, Mist Thing Face Mist and disposable applicators. Various content moments were displayed throughout the space, such as four branded cabanas, pool-side lounge area and swimming pool fit with Glossy Balm floaties.

Next client

Sarah Chapman