Meet Hello Klean - the beauty brand revolutionising how we think about water.

Founded in Berlin in 2019 with a single shower filter, Hello Klean was born from personal frustration with lacklustre skin and hair despite the best product line-ups. After discovering that water - not products - was the real culprit, founder Karlee Ozener set out to change the game. Today, Hello Klean is a cult-favourite brand, stocked in Selfridges, Sephora and Cult Beauty, and featured on Dragons’ Den, where it secured investment from Steven Bartlett.

In 2024, the brand underwent a full rebrand to make water care even simpler - reaffirming its mission to help people reclaim their beauty routines from the water up. With over 60% of UK homes affected by hard water, Hello Klean is helping thousands rethink beauty from the source.

The result? Healthier hair, soothed skin, and a simplified routine that actually works.